Case:
Logotype of flower shop "Romance"
The project was created for a boutique flower shop specializing in personalized gifts.
In addition to the selection of non-standard flowers, it also offers various sweet delights originating in Belgium and Switzerland.
The project was created for a boutique flower shop specializing in personalized gifts.
In addition to the selection of non-standard flowers, it also offers various sweet delights originating in Belgium and Switzerland.
Key Tasks:
Logo creation for use in: Online - site, social networks, banner advertising
Offline - packaging, labels, cards, wrapping paper and more.
Logo creation for use in: Online - site, social networks, banner advertising
Offline - packaging, labels, cards, wrapping paper and more.
Idea and concept:
The main idea is: Main target – men and women, medium to high income, who want to please their partner or a close friend with a more unusual bouquet.
Secondary target – small, boutique companies and advertising agencies who want to offer more interesting corporate gifts of a higher (price) class.
The main idea is: Main target – men and women, medium to high income, who want to please their partner or a close friend with a more unusual bouquet.
Secondary target – small, boutique companies and advertising agencies who want to offer more interesting corporate gifts of a higher (price) class.
Logo elements:
Floral accent: one of the key elements was an abstract flower, symbolizing the creativity and beauty of rare flowers, reflecting the richness of nature and the sophistication of the brand.
Floral accent: one of the key elements was an abstract flower, symbolizing the creativity and beauty of rare flowers, reflecting the richness of nature and the sophistication of the brand.
Typography:
The choice of font was aimed at ease of perception
and maintaining an elegance that harmonizes with the color palette of the logo, creating an impression of sophistication and quality.
and maintaining an elegance that harmonizes with the color palette of the logo, creating an impression of sophistication and quality.
Application:
The logo was designed with multiple platforms in mind:
Social networks: the concise design makes the logo legible even in small profile images.
Social networks: the concise design makes the logo legible even in small profile images.
Packaging:
Easily adapts to different types of packaging while maintaining recognizability.
Captions: Eye-catching and easy to read in a variety of formats.
Captions: Eye-catching and easy to read in a variety of formats.
